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Development of a Customer Management Application and a Mobile Advertisement Model based on PUSH Technology

PUSH 기술 기반 모바일 광고 모델 및 고객관리 앱 개발

  • Yang, Gi-Chul (Department of Multimedia Engineering, Mokpo National University)
  • 양기철 (목포대학교, 멀티미디어공학과)
  • Received : 2015.01.12
  • Accepted : 2015.03.20
  • Published : 2015.03.28

Abstract

PUSH technology is a technology that can transfer server information without user's request and it is very useful in various areas along with mobile applications. This paper suggest a suitable application model that can utilizes the PUSH technology and mobile devices by finding a useful area. For this, AdMan, a mobile application which can utilize the PUSH technology and mobile devices has been developed. AdMan is a mobile application that developed once and can be able to run on both Android and iOS based mobile devices, since it was developed by using a tool called m-Bizmaker. AdMan is a customer management and advertisement system that can bring big efficiency by utilizing the PUSH technology and mobile application under the today's mobile environment, and it is a good model of ICT technology application of modern society. As an application that can maximize the utilization of the PUSH technology and mobile devices, AdMan can realize better effectiveness if it run on a PUSH server.

Keywords

PUSH Technology;Mobile Application;Mobile Advertisement;Customer Management;m-Bizmaker;electronic commerce

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