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Research on the Effects of a Consultant's Nonverbal Communications on a Client's Evaluation

컨설턴트의 비언어커뮤니케이션이 고객 평가에 미치는 영향에 관한 연구

  • Shin, Dong-Ju (Dept. Of Knowledge Service & Consulting, Hansung University) ;
  • Lee, Seok Kee (Dept. of Industrial Management and Engineering, Hansung University) ;
  • You, Yen-Yoo (Dept. Of Knowledge Service & Consulting, Hansung University)
  • 신동주 (한성대학교 지식서비스&컨설팅 대학원) ;
  • 이석기 (한성대학교 산업경영공학과) ;
  • 유연우 (한성대학교 지식서비스&컨설팅 학과)
  • Received : 2015.01.10
  • Accepted : 2015.03.20
  • Published : 2015.03.28

Abstract

This research focused on the research on nonverbal communication among communication, an important trait of consultants, who provide knowledge for the clients. The aim was to investigate meaningful influence on the perceived evaluation of clients, as well as the influence on the consulting corporate trust. The research results can be summarized as follows. It was verified that consultants' nonverbal communication positively influenced perceived consultants' evaluation. Also, it was confirmed that clients' perceived consultant evaluation positively influenced service provision corporate trust and long-term relationships.

Keywords

Prosocial Service Behavior;Consultant Evaluations;Corporate Trust;Long-term Relationship Orientation;Convergence

Acknowledgement

Supported by : 한성대학교

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