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A Study on the Consultant's Pro-social Service Behavior on Relational Embeddedness, Relationship Trust, Relationship Satisfaction and Long-term Relationship Orientation

컨설턴트의 친사회적 서비스가 관계적 배태성, 관계신뢰, 관계만족, 장기관계지향성에 미치는 영향에 관한 연구

  • Shin, Dong-Ju (Dept. Of Knowledge Service & Consulting, Hansung University) ;
  • Hong, Jung-Wan (Dept. of Industrial Management and Engineering, Hansung University) ;
  • You, Yen-Yoo (Dept. Of Knowledge Service & Consulting, Hansung University)
  • 신동주 (한성대학교 지식서비스&컨설팅 대학원) ;
  • 홍정완 (한성대학교 산업경영공학과) ;
  • 유연우 (한성대학교 지식서비스&컨설팅 학과)
  • Received : 2015.01.10
  • Accepted : 2015.03.20
  • Published : 2015.03.28

Abstract

This study aimed to study the relational embeddedness theory which has been actively studied in the fields of marketing and psychology to the consulting industry. This study also aimed to find out if various efforts and pro-social service behavior of the consultant, a service provider in the consulting industry may have a positive effect on customer relationships. The results of the study can be summarized as follows: The pro-social service behavior of the consultant was verified to have a positive effect on relationship trust, relationship satisfaction with customers and relational embeddedness was found to have a positive effect on relationship trust and relationship satisfaction. In addition, relational embeddedness, relationship trust, and relationship satisfaction were found to have a positive effect on long-term relationship orientation.

Keywords

Consulting;Consultant;Prosocial Service Behavior;Relational Embeddedness;Relationship Trust;Relationship Satisfaction;Long-term Relationship Orientation;Convergence

Acknowledgement

Supported by : 한성대학교

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