An Investigation of Users' Privacy Protection Behaviors: Factors Affecting Privacy Protection Technology Adoption

개인정보보호 기술 수용행동에 영향을 미치는 요인에 대한 연구

  • 최보미 (이화여자대학교 경영정보시스템) ;
  • 박민정 (이화여자대학교 빅데이터분석학) ;
  • 채상미 (이화여자대학교 경영정보시스템)
  • Received : 2015.07.24
  • Accepted : 2015.10.28
  • Published : 2015.12.31


As Internet has become a popular media for sharing information, users create and share tremendous volume of information including large amount of personal information in cyberspace. Sharing private information online can enhance strength of social relationship but it could also bring negative consequences like information privacy invasion. Although many companies and governments address the importance of information privacy online, there are countless cases of crimes and hackings relating personal information online world wide. Since there are some researches investigating the role of governments and organizations on online privacy domain but there is little research regarding users' privacy protection behaviors. This study investigates relationship between Internet users' information privacy protection behavior and environmental factors. Especially, this study focuses on users' behaviors regarding information privacy protection technology adoption. According to our research results, users' online privacy protective behaviors positively affected by governmental regulations expressed as an information privacy protection law. In addition, if user is allowed to use anonymity when he or she uses online services, they have more tendencies to adopt privacy protection technologies. The detailed research findings and contribution are discussed as well.


Supported by : 한국연구재단