The Effects of Information Security Vaccine User's Construal Level and Message Type on the Information Security Behavior

정보보안 백신 사용자의 해석수준과 메시지유형이 정보보안행동에 미치는 영향

  • 이경은 (제주대학교 경상대학 경영정보학과) ;
  • 김정윤 (제주대학교 경상대학 경영정보학과) ;
  • 현정석 (제주대학교 경상대학 경영정보학과) ;
  • 박찬정 (제주대학교 사범대학 컴퓨터교육과)
  • Received : 2015.09.03
  • Accepted : 2015.11.24
  • Published : 2015.11.30


Based on the Construal Level Theory, this study aims to investigate how information security vaccine users' selection intentions differ from each other according to the selection time of information security vaccine, advertisement message types, and information security knowledge levels. For the foregoing, this study conducted an experiment by applying an experimental design of 2(knowledge level: high/low) ${\times}2$(temporal distances: short distance/long distance) ${\times}2$(advertisement message types: how(concrete)/why(abstract)) on computer security vaccine softwares. As a result, this study confirmed that the selection intentions about information security vaccines differed from each other according to the temporal distance and advertisement message type, and also varied according to the information security knowledge level. In conclusion, this study provides an implication that the consideration of well-timed persuasive message is especially important for the users at the high level of knowledge. Also, this research implies the necessity of development of abstract thinking ability based on temporal distance for the users at the low level of knowledge.


Supported by : 제주대학교


  1. 보안뉴스., 20150807에서 인용.
  2. 김영현.김명주 (2012). 인터넷윤리를 돕는 정보보호기술. 정보과학회지, 30(10), 46-52.
  3. 강성민.송은수 (2008). 전자상거래 기업 환경에서의 시스템 사용자의 정보보안에 대한 인식 연구. 전자무역연구, 6(1), 1-37.
  4. 신현민 (2009). 정보보안 인식수준 평가 사례를 통한 측정지표 체계 수립에 관한 연구. 석사학위 논문, 동국대학교.
  5. 이기호 (2015). 공공기관 종사자의 개인정보 보호정책 준수의도에 영향을 미치는 요인에 관한 연구. 박사학위 논문, 숭실대학교.
  6. 임명성.한군희 (2013). 정보보안 정책 준수에 영향을 미치는 요인: 위험보상이론 관점에서. 디지털융복합연구, 11(10), 153-168.
  7. 심재윤 (2015). 금융 IT인력의 보안사고위험도에 기반한 정보접근 통제 정책 연구. 석사학위 논문, 고려대학교 정보보호대학원.
  8. 황해수.이희상 (2015). 정보보안 사고가 기업 가치에 미치는 영향 분석: 한국 상장기업 중심으로. 한국정보보호학회, 25(3), 649- 664.
  9. 김정연 (2013). 개인정보 유출이 기업의 주가에 미치는 영향. 한국전자거래학회지, 18(1), 1-12.
  10. Duhan, D. F., Johnson, S. D., Wilcox, J. B., & Harrell, G. D. (1997). Influences on consumer use of word-of-mouth recommendation sources. Journal of the Academy of Marketing Science, 25(4), 283-295.
  11. Bettman, J. R., & Sujan, M. (1987). Effects of framing on evaluation of comparable and noncomparable alternatives by expert and novice consumers. Journal of Consumer Research, 14(2), 141-154.
  12. Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13(4), 411-454.
  13. 이병관.안은미 (2010). 시간적 거리감과 소비자 지식이 제품 태도에 미치는 효과 연구. 광고학연구, 21(1), 211-223.
  14. Maheswaran, D., & Meyers-Levy, J. (1990). The influence of message framing and issue involvement. Journal of Marketing Research, 27(3), 361-367.
  15. Trope, Y., & Liberman, N. (2003). Temporal construal. Psychological Review, 110(3), 403-421.
  16. Trope, Y., & Liberman, N. (2010). Construal-level theory of psychological distance. Psychological Review, 117(2), 440-463.
  17. Burgoon, E. M., Henderson, M. D., & Markman, A. B. (2013). There are many ways to see the forest for the trees a tour guide for abstraction. Perspectives on Psychological Science, 8(5), 501-520.
  18. Ho, C. K., Ke, W., & Liu, H. (2015). Choice decision of e-learning system: Implications from construal level theory. Information & Management, 52(2), 160-169.
  19. Forster, J., Friedman, R. S., & Liberman, N. (2004). Temporal construal effects on abstract and concrete thinking: consequences for insight and creative cognition. Journal of Personality and Social Psychology, 87(2), 177-189.
  20. Freitas, A. L., Gollwitzer, P., & Trope, Y. (2004). The influence of abstract and concrete mindsets on anticipating and guiding others' self-regulatory efforts. Journal of Experimental Social Psychology, 40(6), 739-752.
  21. Vallacher, R. R., & Wegner, D. M. (1987). What do people think they're doing? Action identification and human behavior. Psychological Review, 94(1), 3-15.
  22. 김민혜 (2011). 해석수준, 메시지유형, 시간적거리가 메시지 태도와 구매의도에 미치는 영향. 석사학위 논문, 이화여자대학교.
  23. Kim, Hakkyun, Akshay R. Rao, & Angela Y. Lee. (2009). It's time to vote: The effect of matching message orientation and temporal frame on political persuasion. Journal of Consumer Research, 35(6), 877-889.
  24. Keltner, Dacher, Phoebe C. Ellsworth, & Kari Edwards. (1993). Beyond simple pessimism: effects of sadness and anger on social perception. Journal of Personality and Social Psychology, 64(5), 740-752.
  25. Forster, J., & Denzler, M. (2012). When any Worx looks typical to you: Global relative to local processing increases prototypicality and liking. Journal of Experimental Social Psychology, 48(1), 416-419.
  26. Goclowska, M. A., & Crisp, R. J. (2013). On counter-stereotypes and creative cognition: When interventions for reducing prejudice can boost divergent thinking. Thinking Skills and Creativity, 8, 72-79.
  27. 백민정.손승희 (2011). 중소규모 조직구성원의 정보보안인식과 행동이 정보보안성과에 미치는 영향에 관한 연구. 중소기업연구, 33(2), 113-132.