The Effects of Information Security Vaccine User's Construal Level and Message Type on the Information Security Behavior

정보보안 백신 사용자의 해석수준과 메시지유형이 정보보안행동에 미치는 영향

  • 이경은 (제주대학교 경상대학 경영정보학과) ;
  • 김정윤 (제주대학교 경상대학 경영정보학과) ;
  • 현정석 (제주대학교 경상대학 경영정보학과) ;
  • 박찬정 (제주대학교 사범대학 컴퓨터교육과)
  • Received : 2015.09.03
  • Accepted : 2015.11.24
  • Published : 2015.11.30

Abstract

Based on the Construal Level Theory, this study aims to investigate how information security vaccine users' selection intentions differ from each other according to the selection time of information security vaccine, advertisement message types, and information security knowledge levels. For the foregoing, this study conducted an experiment by applying an experimental design of 2(knowledge level: high/low) ${\times}2$(temporal distances: short distance/long distance) ${\times}2$(advertisement message types: how(concrete)/why(abstract)) on computer security vaccine softwares. As a result, this study confirmed that the selection intentions about information security vaccines differed from each other according to the temporal distance and advertisement message type, and also varied according to the information security knowledge level. In conclusion, this study provides an implication that the consideration of well-timed persuasive message is especially important for the users at the high level of knowledge. Also, this research implies the necessity of development of abstract thinking ability based on temporal distance for the users at the low level of knowledge.

Acknowledgement

Supported by : 제주대학교

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