Empirical Study on Antecedents and Consequences of Users' Fatigue on SNS and the Moderating Effect of Habit

SNS에서의 사용자 피로감의 선행 및 결과 요인과 습관의 조절효과에 관한 실증연구

  • 김상현 (경북대학교 경영학부) ;
  • 박현선 (경북대학교 경영학부 BK21플러스)
  • Received : 2015.05.03
  • Accepted : 2015.12.11
  • Published : 2015.12.31


The development of Social Network Service (SNS) has brought many positive changes to the ways people communicate, interact and share information. However, using the SNS does not always leads to in a positive results, particularly when it is addictively used. In fact, the addictive use of SNS results in many negative effects in our society. Recently, SNS users feel negative emotions such as expecially stress and fatigue while using SNS. Thus, the purpose of this study is to empirically examine antecedents of user fatigue on SNS, which can be explained by the degree of Individual, environment and SNS characteristics. This study also examines consequences of user fatigue on SNS. Lastly, we examine the moderating effects of Habit among SNS fatigue, barrier of living and task performance decline. The data for empirical analysis were collected 401 responses on SNS users in Korea. The results of this study are as follows; First, reputation perception, loneliness, unwanted relation, privacy concern, information overload, social presence and interaction are significantly related to SNS fatigue. Second, SNS fatigue, barrier of living and Task performance decline are significantly related to discontinuous usage intention. Third, the moderating effect of Habit of SNS using is found in the relationship among SNS fatigue, barrier of living and task performance decline. Based on the results of this study, Theoretical and practical suggestions were discussed.


  1. Bhattacherjee, A., "Understanding Information Systems Continuance : An Expectation-Confirmation Model", MIS Quarterly, Vol.25, No.3, 2001, 351-370.
  2. Boyd, D.M. and N.B. Ellsion, "Social Network Sites : Definition, History, and Scholarship", Journal of Computer-Mediated Communication, Vol.13, No.1, 2007, 210-230.
  3. Brod, C., Technostress : The Human Cost of the Computer Revolution, MA : Addison-Wesley, 1984.
  4. Carte, T.A. and C.J. Russell, "In Pursuit of Moderation : Nine Common Errors and Their Solutions", MIS Quarterly, Vol.27, No.3, 2003, 479-501.
  5. Cheung, C.M.K., P. Chiu, and M.K.O. Lee, "Online Social Networks : Why do Students Use Facebook?", Computers in Human Behavior, Vol.27, No.4, 2011, 1337-1343.
  6. Cho, S.E. and E.Y. Han, "A Study of SNS Use and Subsequent Changes in Social Relations : Prospect of Building a Trust Society Based on Relationships on SNS", KISDI Research Report, 2013.(조성은, 한은영, "SNS의 이용과 개인의 사회관계변화 분석 : SNS 연결관계를 통한 신뢰 사회구현에 대한 전망", 정보통신정책연구원, 2013.)
  7. Cohen, J., "A power primer", Psychological Bulletin, Vol.112, No.1, 1992, 155-159.
  8. Dailysecu, = 5084, 2014.
  9. Doney, P.M. and J.P. Cannon, "An Examination of the Nature of Trust in Buyer-Seller Relationships", Journal of Marketing, Vol.61, No.2, 1997, 35-51.
  10. Fornell, C. and D.F. Larcker, "Evaluating Structural Equation Models with Unobservable Variables and Measurement", Journal of Marketing Research, Vol.18, No.1, 1981, 39-50.
  11. Gefen, D. and D. Straub, "A Practical Guide to Factorial Validity Using PLS Graph : Tutorial and Annotated Example", Communications of the Association for Information Systems, Vol.16, No.5, 2005, 91-109.
  12. Kang, I., M. Matthew, and S.C. Park, "Internet Addiction as a Manageable Resource : A Focus on Social Network Services", Online Information Review, Vol.37, No.1, 2013a, 28-41.
  13. Kang, M.S., J.I. Choi, Y.H. Kim, and J.Y. Yeon, "The Effects of Functional Characteristics of Mobile Social Network Service on Decrease of Task Performance", Korean Management Review, Vol.42, No.4, 2013b, 1051-1071.(강미선, 최정일, 김용희, 연지영, "Mobile Social Network Service 기능별 속성이 업무수행저하에 미치는 영향", 경영학연구, 제42권, 제4호, 2013, 1051-1071.)
  14. Karaiskos, D., E. Tzavellas, G. Balta, and T. Paparrigopoulos, "Social Network Addition : A New Clinical Disorder?", European Psychiatry, Vol.25, No.1, 2010, 855-855.
  15. Kim, B. and I. Han, "What Drives the Adoption of Mobile Data Services and Quest : An Approach From a Value Perspective", Journal of Information Technology, Vol.24, No.1, 2009, 35-45.
  16. Kim, H.Y. and J.H. Oh, "Status of SNS at Domestic and Foreign and Social Aspect", KISDI Research Report, Vol.24, No.2, 2012, 19-42.(김희연, 오주현, "국내외 SNS의 현황과 사회적 의미", 정보통신정책연구원, 제24권, 제2호, 2012, 19-42.)
  17. Kim, K.D., H.J. Kim, and Y. Bae, "Exploring the Concept and Determinants of SNS(Social Network Service) Fatigue", Korea Journal of Information Society, Vol.26, 2013, 102-129.(김경달, 김현주, 배영, "소셜 네트워크 서비스(SNS)의 피로감 요인에 관한 연구", 정보와 사회, 제26호, 2013, 102-129.)
  18. Kim, Y.H., SNS(Social Network Service)' Current Status of Use, KISDI STAT Report, 2013.(김윤화, SNS(소셜 네트워크 서비스) 이용추이 및 이용행태 분석, KISDI STAT Report, 2013.)
  19. Ku, Y.C., R. Chen, and H. Zhang, "Why do Users Continue Using Social Networking Sites? An Exploratory Study of Members in the United States And Taiwan", Information and Management, Vol.50, No.7, 2013, 571-581.
  20. Kwak, K.T., Y.J. Cheon, S.H. Oh, S.G. Choi, I.S. Lee, and J.W. Kim, "Why People Feel Stressful in Using Mobile Social Network : from Socio-Technical Perspective based on KAKAO Talk User Survey Data", Korean Management Review, Vol.41, No.6, 2012, 1405-1434.(곽규태, 천영준, 오신호, 최수건, 이인성, 김진우, "모바일 SNS 이용의 기술, 사회적 환경요인이 스트레스 인지와 SNS 이용의도 저하에 미치는 영향 : 카카오톡 서비스 이용자를 중심으로", 경영학연구, 제41권, 제6호, 2012, 1405-1434.)
  21. Kwon, O. and Y. Wen, "An Empirical Study of the Factors Affecting Social Network Service Use", Computers in Human Behavior, Vol.26, No.2, 2010, 254-263.
  22. Lee, H.Y., H.Y., Kim, J.H. Oh, and Y. Bae, "Comparison between SNS and Online Communities in Social Relationship Formation Mechanism", KISDI Research Report, 2012.(이호영, 김희연, 오주현, 배영, "SNS와 온라인 커뮤니티의 사회관계 형성 메커니즘 비교", 정보통신정책연구원, 2012.)
  23. Lee, K.Y., "The Study of Factors in Affecting the Users' Addictive Behavior in Using the Smart Phone Applications", Korean Business Education Review, Vol.27, No.5, 2012, 183-208.(이국용, "스마트폰 어플리케이션 이용중독에 영향을 미치는 요인", 경영교육연구, 제27권, 제5호, 2012, 183-208.)
  24. Lee, S.Y., J.G. Park, H.J. Lee, J.S. Oh, and J.W. Lee, "Hedonic or Utilitarian : Why People Keep Using Social Network Services", Journal of Information Technology Services, Vol.14, No.2, 2015, 355-373.
  25. Limayem, M., S.G. Hirt, and C.M.K. Cheung, "How Habit Limits the Predictive Power of Intention : The Case of Information Systems Continuance", MIS Quarterly, Vol.31, No.4, 2007, 705-737.
  26. Lim, M.S., "Social Network Induced Stress on Coping Behaviors of Consumers", Journal of Human Resource Management Research, Vol.20, No.4, 2013, 111-136.(임명서, "소셜 네트워크 스트레스가 소비자의 대처행동에 미치는 영향", 인적자원관리연구, 제20권, 제4호, 2013, 111-136.)
  27. Maier, C., S. Laumer, A. Eckhardt, and T. Weitzel, "Giving Too Much Social Support : Social Overload on Social Networking Sites", European Journal of Information Systems, Published Online, 2014, 1-18.
  28. Min, J.Y. and B.S. Kim, "A Study on Continued Intention of Social Network Services by Applying Privacy Calculus Model : Facebook and KakaoTalk Cases", Information Systems Review, Vol.15, No.1, 2013, 105-122.(민진영, 김병수, "프라이버시 계산 모형을 적용한 SNS 지속 사용 의도에 대한 연구 : 페이스북과 카카오톡 사례 중심으로", 한국경영정보학회, 제15권, 제1호, 2013, 105-122.)
  29. MK Business News,, 2014.
  30. Mun, C.B., S. Sura, and J.C. Ah, "A Study on the Factors Influencing Cyberbullying Behaviors among SNS Users", Journal of Information Technology Services, Vol.14, No.1, 2015, 175-194.(문창배, 수아이니수라, 안종창, "SNS 사용자의 사이버불링 행위에 영향을 미치는 요인에 관한 연구", 한국IT서비스학회지, 제14권, 제1호, 2015, 175-194.)
  31. Nunnally, N.C., Psychometric theory, NY : McGraw-Hill, 1978.
  32. Oh, H.J., E. Ozkaya, and R. LaRose, "How Does Online Social Networking Enhance Life Satisfaction? The Relationships among Online Supportive Interaction, Affect, Perceived Social Support, Sense of Community, and Life Satisfaction", Computers in Human Behavior, Vol.30, 2014, 69-78.
  33. Oh, S.T. and S.C. Park, "Pros and Cons on SNS Usage for Utilizing Individuals' Task", Journal of Culture Industry, 2014, Vol.14, No.3, 37-48.(오성탁, 박상철, "SNS 업무활용 문화의 순기능과 역기능에 관한 연구", 문화산업연구, 제14권, 제3호, 2014, 37-48.)
  34. Park, J.J., S.W. Hwang, and H.W. Park, "Negative Effect of Facebook Communication", Journal of Social Science, Vol.39, No.2, 2013, 93-109.(박재진, 황성욱, 박홍원, "페이스북 커뮤니케이션에서 나타나는 부정적 영향", 사회과학연구, 제39권, 제2호, 2013, 93-109.)
  35. Park, K.J., I. Yu, and Y.H. Lee, "A Study on the Negative Emotion of Using Social Networking Services and Its Discontinuance Intention", The Knowledge Management Society of Korea, Vol.15, No.2, 2014a, 89-106.(박경자, 유일, 이윤희, "소셜 네트워크 서비스(SNS) 사용의 부정적 감정과 사용중단의도에 관한 연구", 지식경영연구, 제15권, 제2호, 2014, 89-106.)
  36. Park, S.H., H.Y. Cho, and H.C. Yang, "Effects of SNS Users' Perceived Interactivity on Using Reluctant Intention Using Modified Prototype/Willingness Model", International Commerce and Information Review, Vol.16, No.3, 2014b, 3-23.(박수홍, 조희영, 양회창, "수정된 원형/행동경향 모형을 통한 SNS 이용자들의 상호작용성이 이용저하에 미치는 영향", 통상정보연구, 제16권, 제3호, 2014, 3-23.)
  37. Ragu-Nathan, T.S., M. Tarafdar, and B.S. Ragu-Nathan, "The Consequences of Technostress for End Users in Organizations : Conceptual Development and Empirical Validation", Information Systems Research, Vol.19, No.4, 2008, 417-433.
  38. Ravindran, T., A.C.Y. Kuan, and D.G.H. Lian, "Antecedents and Effects of Social Network Fatigue", Journal of the Association for Information Science and Technology, Published Online, 2014, 1-15.
  39. Russell, D., L.A. Peplau, and C.E. Cutrona, "The Revised UCLA Loneliness Scale : Concurrent and Discriminant Validity Evidence", Journal of Personality and Social Psychology, Vol.39, No.3, 1980, 472-480.
  40. Shin, T.S. and W.S. Cho, "The Effect of Characteristics and Perceived Privacy Risk of Mobile Location-Based SNS on Intention to Use SoLoMo Applications", Journal of Information Technology Services, Vol.13, No.4, 2014, 205-230.(신택수, 조원상, "모바일 위치기반 SNS의 특성과 지각된 프라이버시 위험이 SoLoMo 어플리케이션의 이용의도에 미치는 영향", 한국IT서비스학회지, 제13권, 제4호, 2014, 205-230.)
  41. Song, H., A. Zmyslinski-Seelig, J. Kim, A. Drent, A. Victor, K. Omori, and M. Allen, "Does Facebook Make You Lonely? : A Meta Analysis", Computers in Human Behavior, Vol.36, 2014, 446-452.
  42. Stankovic, M., A. Passant, and P. Laublet, "Directing Status messages to Their Audience in Online Communities", Coordination, Organizations, Institutions and Norms in Agent Systems V Lecture Notes in Computer Science, Vol.6069, 2010, 195-210.
  43. Special, W.P. and K.T. Li-Barber, "Self-Disclosure and Student Satisfaction with Facebook", Computers in Human Behavior, Vol.28, No.2, 2012, 624-630.
  44. Tarafdar, M., T. Qiang, and T.S. Ragu-Nathan, "Impact of Technostress on End-User Satisfaction and Performance", Journal of Management Information Systems, Vol.27, No.3, 2010, 303-334.
  45. Turel, O., A. Serenko, and N. Bontis, "Family and Work-Related Consequences of Addiction to Organizational Pervasive Technologies", Information and Management, Vol.48, No.2, 2011, 88-95.
  46. Venkatesh, V. and F.D. Davis, "A Theoretical Extenstion of the Technology Acceptance Model : Four Longitudinal Field Studies", Management Science, Vol.45, No.2, 2000, 186-204.
  47. Wohn, D.Y. and R. LaRose, "Effects of Loneliness and Differential Usage of Facebook on College Adjustment of First-Year Students", Computers and Education, Vol.76, 2014, 158-167.
  48. Xu, C., S. Ryan, V. Prybutok, and C. Wen, "It is Not for Fun : An Examination of Social Network Site Usage", Information and Management, Vol.49, No.5, 2012, 210-217.
  49. Zhou, T. and H. Li, "Understanding Mobile SNS Continuance Usage in China from the Perspectives of Social Influence and Privacy Concern", Computers in Human Behavior, Vol.37, 2014, 283-289.