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An Empirical Investigation on Factors Influencing SNS Addiction

SNS 중독에 영향을 미치는 영향 요인에 대한 실증적 연구

  • 김종욱 (성균관대학교 경영전문대학원) ;
  • 박상철 (대구대학교 경영학과) ;
  • 전대용 (성균관대학교 대학원 경영학과)
  • Received : 2015.10.26
  • Accepted : 2015.12.20
  • Published : 2015.12.28

Abstract

Along with the recent advances of mobile internet technology, use of social network service(SNS) is very common among adolescents or college students in their daily lives. Although there have been a lot of studies on Internet addiction or mobile phone addiction, however, there were little research on SNS addiction so far. Scholars investigated somewhat broader and obscure phenomenon of Internet addiction. In this regard, the current study tried to examine factors which influence SNS addiction behavior. Unlike Internet addiction, there are positive influencing factors such socialization, enjoyment as well as problematic ones like loneliness. Data were collected from college students in Korea to examine how those factors influence addiction behavior and hypotheses were tested using the partial least square method. All three factors, socialization, enjoyment, and loneliness, were found to significantly influence SNS addiction and socialization was positively associated with enjoyment.

Keywords

SNS addiction;enjoyment;socialization;loneliness;Internet addiction

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