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Development of a Facebook Fan Pages Analysis System to Improve Public Relations Effect

홍보 효과 증진을 위한 페이스북 팬페이지 분석 시스템 개발

  • Choi, Minseok (Dept. of Management Information Systems, Sahmyook University)
  • 최민석 (삼육대학교 경영정보학과)
  • Received : 2015.10.22
  • Accepted : 2015.12.20
  • Published : 2015.12.28

Abstract

Appearance and rapid growth of the social network services (SNS) have led to changes in the distribution structure of information. Consumers can obtain various information quickly via the social network services and companies make use of a new advertising channel in them. In order to increase the effect of publicity activities through the social network services, development and application of public relations strategy by evaluating and analyzing the results of the activities is required. In this paper, a method for developing a low cost system to evaluate and analyze the results of public relations through the social networks is proposed. The proposed method was verified through building and running a demo system to collect and analyze data in the Facebook fan pages using MySQL database and PHP script on a Linux server.

Keywords

Facebook;Fan pages;Social Network Service;SNS;advertisement;marketing;public relations

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