A Study on the Relationship among Social Support, Self Expression, Tourism Experience and Tourism SNS Use Intention -Moderating Effect of Tourism SNS Usage Purpose-

관광 SNS의 사회적 지원, 자기표현, 관광경험, 관광 SNS 이용의도간의 관계연구 -관광 SNS 이용목적의 조절효과-

  • Park, Hyun-Jee (Dept. of Tourism Management Tongmyong University) ;
  • Park, Bong-Gyu (Dept. of Hotel and Convention Management, Dong-eui University) ;
  • Kim, Young-Ha (Dept. of U-Tourism and Convention Institute, Tongmyong University)
  • 박현지 (동명대학교 관광경영학과) ;
  • 박봉규 (동의대학교 호텔컨벤션경영학과) ;
  • 김영하 (동명대학교 U-관광컨벤션연구소)
  • Received : 2015.10.18
  • Accepted : 2015.12.20
  • Published : 2015.12.28


For this study, we intended to analyze the relationship among social support of tourism SNS, self expression, tourism experience and tourism SNS usage intention with focusing on a moderating effect of tourism SNS usage purpose. As the results, we found the statistically positive significant relationships 1) between social support and social experience, 2) between self expression and social experience, and 3) between social experience and usage intention of tourism SNS. And also we observed that the moderating effects of tourism SNS usage purpose on the relationship between social support and tourism experience and another relationship between self expression and tourism experience all partially positive.


Social Support;Self Expression;Tourism Experience;Tourism SNS Use Intention;Tourism SNS Usage Purpose


Supported by : 한국연구재단


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