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IT SMEs' Product Planning Capability and Manufacturing Capability in the Context of Digital Convergence: The Mediating Impacts of the Product Exterior and Interior Design Capabilities

디지털 융합 환경에서 IT 중소기업의 제품기획능력과 제조능력: 제품외부 및 내부 디자인능력의 매개효과를 중심으로

  • Received : 2015.10.12
  • Accepted : 2015.12.20
  • Published : 2015.12.28

Abstract

IT SMEs' product planning, product design, and manufacturing capabilities are of importance to creating their sustainable competitive advantages in the context of digital convergence. However, there have been few empirical studies investigating the relationships among them, which has made this research attempt to model the relationships and empirically test them. Especially, this study divided IT SMEs' product design capability into the product exterior and interior design capabilities and focused on the mediating effects of the product exterior and interior design capabilities between the product planning and manufacturing capabilities. By analyzing the 310 samples of Korean IT SMEs with the ordinary least squares regression analysis, this study has empirically revealed that IT SMEs' product exterior and interior design capability jointly and fully mediate the positive relationship between their product planning and manufacturing capabilities.

Keywords

Digital Convergence;IT SMEs;Product Planning Capability;Product Design Capability;Manufacturing Capability

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