- Volume 15 Issue 10
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Effect of Dubbing on the Ticket Power of Animation Movies
더빙의 여부가 애니메이션 영화 흥행에 미치는 영향
- Park, Ju-Yeoun (Department of Culture and Arts Management, Graduatet School, Hongik University) ;
- Shin, Hyung-Deok (College of Business Administration, Hongik University) ;
- Kwon, Kyoung-Min (College of Business Administration, Hongik University)
- Received : 2014.07.04
- Accepted : 2014.10.10
- Published : 2014.10.31
This study examined the effects of dubbing on the ticket sales of foreign animation movies put on the screen in Korea in the context of 'Skopos Theory'. The ticket power of animation increased when dubbing was chosen as the translation strategy. Moreover, the effects were greater when the animation was in the peak seasons, classified as non-restricted, and made in non-US countries. The ticket power was also found to be greater when celebrities joined in the dubbing. This finding was consistent with the 'Skopos Theory', which implied that dubbing is superior to captioning for audience understanding and audience attraction. This study confirmed empirically the positive effects of dubbing on the performance of foreign animation movies, which is the contribution to the literature that has been limited on case studies. These results also suggest that a dubbing strategy should be consistent with its target audience.
Animation Movies;Dubbing;Skopos Theory;Ticket Power
Supported by : 홍익대학교
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