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A Study on the Factors Affecting Intention on Continuous Use of Mobile Learning in Cyber University

이러닝과 연계된 모바일러닝에서 사이버대학생의 지속사용의도와 영향요인간 구조적 관계 분석

  • 주영주 (이화여자대학교 교육공학과) ;
  • 신의경 (이화여자대학교 교육공학과) ;
  • 함유경 (이화여자대학교 교육공학과)
  • Received : 2014.04.29
  • Accepted : 2014.08.21
  • Published : 2014.09.30

Abstract

The purpose of the present study is to verify the structural relationship among system quality, information quality, service quality, perceived ease of use, perceived usefulness, satisfaction, intention on continuous use of mobile learning in cyber university. For this study, W cyber university in Korea was chosen to conduct web survey. The subjects were 283 students who participated in W's cyber university courses. A hypothetical model was composed of system quality, information quality, service quality, perceived ease of use and perceived usefulness as exogenous variables, satisfaction and intention on continuous use of mobile learning as endogenous variables. The result of this study through structural equation modeling analysis is as follows: First, information quality only affect satisfaction, Second, perceived ease of use, perceived usefulness and satisfaction significantly affect intention on continuous use of mobile learning. These results imply that information quality should be considered for the design and development of mobile learning contents. Also, perceived ease of use, perceived usefulness and satisfaction is important to enhance intention on continuous use of mobile learning. This study proposes strategies for successful mobile learning in cyber university.

Acknowledgement

Supported by : 한국연구재단

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