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A Study of Consumers' Perception and Intention to Participation for Solar Salt Traceability System

천일염 이력추적제도에 대한 소비자의 인식 및 참여의도에 관한 연구

  • Suh, Bo-Won (Department of Food Service & Agri-business Management, Kyung Hee Cyber University)
  • 서보원 (경희사이버대학교 외식농산업경영학과)
  • Received : 2014.07.04
  • Accepted : 2014.09.17
  • Published : 2014.09.30

Abstract

Concern about food safety among consumers is very high at the moment, because many problems related to food safety have occurred, such as Bovine Spongiform Encephalopathy (BSE). To improve consumers' reliability about food safety issue, government in every country have tried to set various food policy, and the Korean government has also tried to set consumers at ease about their diet, for instance, food traceability system. The aim of this study is to define consumer perceptions and intention to participation for solar salt traceability system. As the results, consumers generally have positive perception about solar salt traceability system, and the study identifies that attitude, reliability and availability significantly influence intention to participation for solar salt traceability system.

Keywords

Traceability system;Solar salt traceability system;Consumers' perception;Intention to participation

Acknowledgement

Supported by : 경희사이버대학교

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