Case study on the user interface design based on the psychology of persuasion

설득의 심리에 근거한 사용자 인터페이스디자인 사례연구 -온라인 쇼핑몰을 중심으로-

  • 박진희 (용인대학교 미디어디자인학과)
  • Received : 2014.07.19
  • Accepted : 2014.09.20
  • Published : 2014.09.28


The information processing capabilities of contemporary people have reached its limit as the daily life in an information society calls for prompt judgment and decisions while being overwhelmed with information. We no longer make optimal decisions after analyzing all necessary data and information and instead make automatic decisions based on just a handful of important information. Such a phenomenon can be observed not just in daily life but also on the internet. People believe they are making a rational choice when selecting and purchasing a product online, but in fact subconscious thoughts and behavior triggered immediately by certain parts of the brain without our knowing are what makes the decision. Therefore, this study seeks to investigate the cases of various UX designs where the persuasion method based on Cialdini's psychology of persuasion is applied and to suggest a direction for a more effective user interface design based on the findings.


psychology of persuasion;UX Design;Interface;Cialdini;Unconsciousness


Supported by : 용인대학교


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