A comparative study on user interface experience, product attitudes and intention to repurchase for each smartphone manufacturer

스마트폰 제조사별 UI(User Interface)경험과 제품태도 및 재구매의도에 관한 비교 연구

  • Youm, Dongsup (Dept. of Advertising & Public Relations, The Namseoul University) ;
  • Park, Kyoung-Ha (Dept. of Visual Design, The Gachon University)
  • 염동섭 (남서울대학교 광고홍보학과) ;
  • 박경하 (가천대학교 시각디자인학과)
  • Received : 2014.06.30
  • Accepted : 2014.09.20
  • Published : 2014.09.28


This study aimed to identify empirically the differences of user interface experience factors for such manufacturers as Samsung, LG, Sky, Apple, etc., which are fiercely competing in the mobile market at home and abroad. In addition, this study aimed to verify how different the impact of such user interface experience factors on product attitudes and intention to repurchase would be for each manufacturer. As a result of the study, it was verified that there was a difference in the user experience between the manufacturers for all of the factors forming user satisfaction experience, which included information, interaction, useful experience and design experience satisfaction. Second, it was also verified that there was a difference between the manufacturers in terms of product attitudes. Lastly, it was verified that there was a difference between the manufacturers in terms of intention to repurchase. Specifically, it was found that Samsung had a higher degree of intention to repurchase than LG and Sky, whereas Apple had a higher degree hereof then Samsung. It is expected that the above results of study will provide the aforementioned manufacturers useful implications for establishing UI strategies through the contemplation of differences for each manufacturer in addition to the expansion of studies related to UI experience.


UI(User Interface);UX(User Experience);Product Attitudes;Intention to Repurchase;Manufacturer Comparative


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