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A Study on the influence of journalist's Role-Cognition and Role-Orientation Upon Real Reportage attitude -Focus in editors of National Newspaper

사실적 보도태도에 미치는 기자의 역할인식과 역할지향의 영향력 연구 - 중앙일간지 편집기자를 중심으로

  • Kang, Hyun Jig (Dept. of Advertising, PR & Media, Hyupsung University)
  • 강현직 (협성대학교 미디어광고영상학부)
  • Received : 2014.07.20
  • Accepted : 2014.09.20
  • Published : 2014.09.28

Abstract

The purpose of this study was to analyze the impact of mediator effect related to role-orientation of traditional newspaper editors in terms of role-cognition and role-orientation in aspects of real reportage attitude by classifying the newspaper editor's role-cognition with social stability, reform, check, on the other hand, role-orientation with reporter's intention, intention of actual fact, and reader's intention. The results were as follows: In terms of reporter's intention the research showed the fact that reporter's intentions was influenced by the role cognition of social stability and at the same time, it also made to reduce the attitude of real reportage. Compared with intention of actual fact and reader's intention, the intention of actual fact could be only influenced by the social stability, but it could not give any effectiveness to the attitude of real reportage, furthermore, the research showed the fact that reader's intention aroused some mediator effects which newspaper editor's role cognition gave rise to the attitude of real reportage much more strongly.

Keywords

Role Cognition;Role Intention;Real Reportage;Newspaper Editor;impact of mediator

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