Smartphone Users Characteristics According to Differences between Operating Systems

운영체제 차이에 따른 스마트폰 사용자 성향

  • 엄명용 (성균관대학교 경영대학)
  • Received : 2014.06.17
  • Accepted : 2014.09.20
  • Published : 2014.09.28


This study aims to explore and analyze smartphone users' characteristics from the two perspectives (purchase vs. use characteristics) on the two operating systems (iOS and Android). The results of the study on purchase characteristics show that smartphones choice priority and the gender ratio are found to be significantly different between the two operating system users. However, the replacement cycle is not statistically different from iOS and Android users. The results of study on use characteristics show that the number of the applications and the registered SNS(social network service), the average monthly smartphone bill, and satisfaction are significantly different between iOS and Android users. However, the average Internet usage time is not different between the two operating system users. The findings provide useful implications for operating developers, smartphone manufacturers, and application developers.


Smartphone;Operating Systems;Android;iOS;User Characteristics;Difference Analysis


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