- Volume 15 Issue 2
This study uses group attachment theory to examine how group attachment security affects individual creativity through self-efficacy. 151 students participated in an experimental study. Participants were randomly assigned to either a group attachment security prime or control condition group. The results reveal that (1) group attachment security was positively related to individual self-efficacy, which in turn positively influenced individual creativity. (2) Individual self-efficacy partially mediated the relationship between group attachment security and individual creativity. Synthesizing theories of group attachment theory, self-efficacy, and creativity, this study tested a theoretical mechanism linking group attachment security with creativity via self-efficacy. The results of this research suggest that many firms should improve the organizational culture of the perspectives of communication and cohesiveness to release creative ideas and strengthen individual self-efficacy more effectively. Implications of these results and future directions for further study are discussed.