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Factors Affecting Intention to Use Security Functions in SNS

소셜 네트워크 서비스의 보안기능 사용의도에 영향을 미치는 요인 : Facebook을 중심으로

Kim, Hyeob;Kim, Kyung Kyu;Lee, Ho
김협;김경규;이호

  • Received : 2014.01.24
  • Accepted : 2014.04.04
  • Published : 2014.06.30

Abstract

Social networking service (SNS) is a service that allows people to share information, manage relationships with others, and express themselves on the Internet. The number of SNS users have increased explosively with the growth of mobile devices such as smartphones. As the influence of SNS has grown extensively, potential threats to privacy have also become pervasive. The purpose of this study is to empirically examine the main factors that affect users' intentions to use security functions provided by their SNS. The main theories for this study include the rational choice theory and the theory of planned behavior. This study has identified the factors that affect intention to use security functions. In addition, security function awareness and information security awareness are found to be important antecedents for intention to use security functions. The results of this study implies that when SNS providers develop security policies, they should consider the ways to improve users information security awareness and security function awareness simultaneously.

Keywords

Social Networking Service;Facebook;Safety of Information;Privacy Concern;Security Vulnerability;Information Security Awareness;Security Function Awareness

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