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A Study of Factors Affecting Mobile Application Download

모바일 애플리케이션 다운로드에 영향을 미치는 요인에 관한 연구

  • Wan, Lili (Dept. of Global Business Administration, Hankuk University of Foreign Studies)
  • 완리리 (한국외국어대학교 글로벌경영학과)
  • Received : 2014.05.10
  • Accepted : 2014.07.20
  • Published : 2014.07.28

Abstract

Mobile applications are significantly impacting people's smart phone using behavior and mobile industry value chain. By examining sources of data on mobile applications use, this study presents evidence about what factors would affect the amount of apps download, which may be useful to guide app designers and publishers to develop more persuasive new apps and marketing strategies. The results indicated app ranking had effect on download amount of apps in both Android app market and Apple app store, while prices of apps had no impact on the amount of download. App type, developer experience, and locality had effect on the amount of download only for paid apps in Apple app store.

Keywords

Smart Phone;Mobile Application;Smart Phone Application;App Store;Download

Acknowledgement

Supported by : 한국외국어대학교

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