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The Influence of Physical Environments on Tourist's Emotional Response & Behavioral Intention in Tourist Destination

관광목적지의 물리적 환경이 감정적 반응과 행동의도에 미치는 영향

  • Kim, Gyu-Young (Dept. of Hotel Management, KyungNam Collage of Information & Technology) ;
  • Lee, Jung-Eun (Rural Environment & Resource Division, Rural Development Administration)
  • 김규영 (경남정보대학교 호텔경영과) ;
  • 이정은 (농촌진흥청 국립농업과학원 농촌관광연구실)
  • Received : 2014.05.01
  • Accepted : 2014.07.20
  • Published : 2014.07.28

Abstract

This study examines the influence of the physical environment on tourist's emotional response and behavioral intention in the tourist destination. The research was mainly performed in leading tourist destinations of Busan Metropolitan City (Haeundae, Gwanganri & Songjeong area) by the sampling survey method in April-May 2013. The results demonstrate as follows. Firstly, the tourist's convenience and amenity in physical environments have significant impacts on the negative feeling of emotional response, but attractiveness did not influence in negative feeling. By contrast, the attractiveness and amenity the a of physical environments give significant impacts on the positive feeling of emotional response but convenience did not work in positive response. Secondly, both positive and negative feeling of emotional responses give meaningful impacts on Tourist's behavior intention. According to the meaningful relationship between physical environment and emotional response, the regional characteristics and effective marketing management of tourism resource and preparedness should be considered in setting up tourist facilities.

Keywords

Physical Environment;Emotional Response;Behavioral Intention

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