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Analysis of Consumer's Recognition and Satisfaction for the Improvement of the Doctor-Designation System

선택 진료 제도 개선을 위한 소비자 인식도와 만족도

  • Im, Bock-Hee (Dept. of Healthcare Management, Catholic University of Pusan)
  • 임복희 (부산가톨릭대학교 병원경영학과)
  • Received : 2014.03.11
  • Accepted : 2014.06.20
  • Published : 2014.06.28

Abstract

The purpose of this study was to examine the recognition of citizens in Busan on the doctor-designation system, the awareness of medical consumers with experience of using this system and their satisfaction in an effort to seek ways of improving this system. The subjects in this study were the selected citizens in Busan who were at the age of 20 and up. As a result, it's found that the largest group of the respondents was female, in their 20s, received college or higher education, students and in the service industry, and that the most common monthly mean income was between two and 2.99 million won. 27.7 percent were aware of the doctor-designation system, and 23.7 percent became cognizant of the system through others who had used it. The rate of knowing the rules of the doctor-designation system (the right answer) stood at 66.3 percent. They got to know about the system through mass media(31.9%), and used it since it offered highly specialized treatment(57.5%). The respondents who had used it intended to reuse it(76.3%), and the reason was that they were provided with high-class medical services (35.2%). The respondents who had used this system got a mean of 2.96 in satisfaction level, which was not high in general. They mentioned more publicity efforts(91.2%), offering information in a conspicuous place (96.7%) and cutting doctor-designation treatment fee as a means of improving this system. As for how to ensure the operating efficiency of the system, sustained publicity seem to be necessary to raise awareness of the system among patients, and it's required to take measures to relieve patients of financial burden caused by medical bills.

Keywords

doctor-designation system;recognition;satisfaction;medical consumer;medical consumer with experienced

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