- Volume 12 Issue 6
DOI QR Code
A Study on Continued Usage of Mobile Telecommunication Companies by Killer-app Lock-in
킬러앱 고착화(Lock-in)로 인한 이동통신사의 지속적 사용의도에 관한 연구
- Lee, Jong-Oh (School of Business, Yonsei University) ;
- Han, Dong Gyun (School of Business, Yonsei University) ;
- Lee, Jong Gab (SK Planet) ;
- Lee, Sunro (School of Business, Yonsei University)
- Received : 2014.04.16
- Accepted : 2014.06.20
- Published : 2014.06.28
This study is about the influence between usages of smartphone by studying the characteristics of killer-app on smartphone in a perspective of switching cost and lock-in and studied about influence between killer-app and continued usage of mobile telecommunication companies. As a result of the study, information characteristics and network externality has a positive effect on switching cost and lock-in. Switching cost has a positive influence on lock-in but not on intention of continued usage of killer-app. It has shown that lock-in has a positive influence on intention of continued usage of killer-app and plays a mediating role between switching cost and continued usage of killer-app. Finally, intention of continued usage of killer-app has a positive influence on intention of continued usage of mobile telecommunication companies.
Killer-app;Information Characteristics;Network Externality;Switching Cost;Lock-in;Continued Usage
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