Journal of the Korea society of information convergence (한국정보컨버전스학회논문지)
- Volume 7 Issue 2
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- Pages.1-5
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- 2014
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- 2005-548X(pISSN)
A Research about Smartphone Characteristics and Service Quality and Commitment
스마트폰 특성 및 서비스 품질과 몰입에 관한 연구
- Cho, Hyen Suk (Faculty of liberal education, Daegu University) ;
- Yang, Seong-Bok (Public medical computer science, Daegu Health College)
- Received : 2014.10.30
- Accepted : 2014.12.30
- Published : 2014.12.31
Abstract
In this study, the smartphone features and service quality to analyze the effects of immersion. Smartphone attribute convenience, entertainment, and a ubiquity. The quality of service is composed of interactivity and personalization. Empirical analyzed. Results of the characteristics entertaining smartphone has a significant impact on both the affective commitment and normative commitment. Ubiquity have had a significant effect on normative commitment. Personalization of service quality has a significant impact on affective commitment and normative commitment. Entertainment and of smartphone features, let's highlight of the personalization of service quality. Emotionally can increase the normative commitment.
Keywords