A Research about Smartphone Characteristics and Service Quality and Commitment

스마트폰 특성 및 서비스 품질과 몰입에 관한 연구

  • Received : 2014.10.30
  • Accepted : 2014.12.30
  • Published : 2014.12.31

Abstract

In this study, the smartphone features and service quality to analyze the effects of immersion. Smartphone attribute convenience, entertainment, and a ubiquity. The quality of service is composed of interactivity and personalization. Empirical analyzed. Results of the characteristics entertaining smartphone has a significant impact on both the affective commitment and normative commitment. Ubiquity have had a significant effect on normative commitment. Personalization of service quality has a significant impact on affective commitment and normative commitment. Entertainment and of smartphone features, let's highlight of the personalization of service quality. Emotionally can increase the normative commitment.