Study on Localization of Korean Food in Paraguay through In-depth Interviews with Korean Restaurant Owners and Foodies in Asuncion, Paraguay

파라과이 아순시온의 한식당 경영주 및 푸디스 심층면접을 통한 한식 현지화 연구

  • Chung, Hae Kyung (Department of Food and Nutrition, Hoseo University) ;
  • Kim, Mi Hye (Department of Food and Nutrition, Hoseo University) ;
  • Woo, Nariyah (Department of Food Science and Technology, Hoseo University)
  • 정혜경 (호서대학교 바이오산업학부 식품영양전공 및 기초과학연구소) ;
  • 김미혜 (호서대학교 바이오산업학부 식품영양전공 및 기초과학연구소) ;
  • 우나리야 (호서대학교 자연과학대학 바이오산업학부 식품공학전공 및 기초과학연구소)
  • Received : 2013.10.17
  • Accepted : 2014.03.13
  • Published : 2014.04.30


The purpose of this study was to develop an efficient method for Korean food to make inroads into Paraguay. In-depth interviews with 15 Korean restaurant owners in Asuncion, Paraguay and foodies (food experts) who had experiences with Korean food were conducted. The results are as follows: Paraguay wants to establish economic ties with Korea currently, and economic development is ongoing in Paraguay. The food service industry for the middle class in Paraguay is now in the development stage. There are not many Korean restaurants (currently 15) in Asuncion. First and second generation Korean immigrants are operating these restaurants. It is necessary to provide support for a comprehensive food culture system by developing a menu composition system to meet local tastes, a strategy for improving distribution of Korean food materials, and a plan for sanitary management and operations.


Supported by : 농촌진흥청


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