- Volume 12 Issue 3
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The Effect of Status, Truth of Messages, Involvement on Loyalty When Customer Experience Demotion in Retail Loyalty Program
소매점의 로열티 프로그램에서 고객의 등급하락 시 고객의 등급, 메시지의 진실성, 관여도가 충성도에 미치는 영향
- Shin, Jong-Kuk (Dept. of Business Administration, Pusan National University) ;
- Park, Min-Sook (Dept. of Distribution Management, Catholic University of Pusan)
- Received : 2013.12.30
- Accepted : 2014.03.20
- Published : 2014.03.28
It empirically studied the effects of customer status, truth of messages, and involvement on loyalty when customer experience demotion in loyalty program. A scenario based 2(customer demotion: highest status customer/middle status customer)
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