Analysing the narrative structure in the contents of Media facade

미디어 파사드 콘텐츠에 나타나는 서사 구조에 대한 연구 - 서울스퀘어의 정규 콘텐츠를 중심으로

  • 이유나 (중앙대학교 첨단영상대학원 영상학과) ;
  • 정창용 (중앙대학교 첨단영상대학원 영상학과) ;
  • 김형기 (중앙대학교 첨단영상대학원 영상학과)
  • Received : 2013.09.20
  • Accepted : 2013.09.30
  • Published : 2013.09.30


The Media facade is valuing more than utilizing to the display space and has potential as a new urban culture. The possible role of the contents, which can be a variety of expression can be seen that the more importance. Using narrative structure, which is a component of the story, discourse, temporality, spatiality, to analyze to the contents of media façade and this study suggests that new contents of narrative is an appropriate utilization at the new media environment.


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