소비가치 관점에서의 친환경 수산물 제품 만족도의 선행요인 분석: 성별의 조절효과를 중심으로

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강성호;허원무;박경도
Kang, Seong-Ho;Hur, Won-Moo;Park, Kyung-Do

  • 투고 : 2013.08.28
  • 심사 : 2013.09.21
  • 발행 : 2013.09.30

초록

The objective of this study is to analyze how consumption value affects customer satisfaction toward eco-friendly seafood products. Moderating role of gender is also examined. For empirical validation of our model, data were collected from a cross-sectional survey of 307 consumers in the South Korea, who have bought a eco-friendly seafood, a representatives eco-friendly product. The results demonstrated several important findings. First, emotional consumption value, social consumption value and functional consumption value had significant positive effects on eco-friendly seafood product satisfaction, Second, interaction effect of social value and gender had a positive effect on satisfaction. Third, interaction effect of functional value and gender had a negative effect on satisfaction. Theoretical and managerial implications are suggested.

키워드

Emotional Consumption value;Social Consumption Value;Functional Consumptional Value;Green Marketing;Gender

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피인용 문헌

  1. 1. The Moderating Effects of Brand Familiarity in the Relationship between Perceived Value of Eco-friendly Apparel Products and Purchase Intention vol.25, pp.4, 2016, doi:10.12939/FBA.2013.44.2.051
  2. 2. The Influence of Consumption Values on Attitudes and Purchase Intentions of Consumers towards Gluten-free Products vol.33, pp.2, 2017, doi:10.12939/FBA.2013.44.2.051
  3. 3. The Cosmetic Purchase Behavior of Women in Their 20s (Ⅰ) : Focused on Consumption Value vol.67, pp.3, 2017, doi:10.12939/FBA.2013.44.2.051
  4. 4. A study on food safety approach for seafood Eco-label chain of custody : Focused on Requirement Analysis by AHP Method vol.46, pp.3, 2015, doi:10.12939/FBA.2013.44.2.051

과제정보

연구 과제 주관 기관 : (재)약수학술진흥회, 서강대학교