Perception Analysis between Consumers and Experts to solutions about unsold housing in the Metropolitan area of South Korea

수도권 미분양 주택 감소방안에 대한 수요자와 전문가 의식분석

  • Lee, Yun-Hong (Graduate School of Urban Studies, Hanyang University) ;
  • Lee, Joo-Hyung (Graduate School of Urban Studies, Hanyang University)
  • 이윤홍 (한양대학교 도시대학원 도시개발경영학과) ;
  • 이주형 (한양대학교 도시대학원 도시개발경영학과)
  • Received : 2013.08.19
  • Accepted : 2013.09.06
  • Published : 2013.09.30


Currently the number of unsold housing is rapid increasing over again in the Seoul Metropolitan area. So this research analyzed effective and possible solutions focus on the potential customers and professionals. There was a research method setting up alternative solutions from the existing researches and the other suggestions though FGI (Focus Group Interview) by professionals. And then it investigated the efficient ways to resolve those problems through Conjoint Analysis. According to the result of this paper, firstly the customers considered 'financial supports', 'self-rescue efforts for construction companies' and 'taxation support' than the other. On the other hand, professionals evaluated 'publicly purchased housing' and 'new housing policies' were more essential solutions besides, both of them recognized the importance of ;financial support'. Secondly there were some ideas that it was necessary to more less control LTV (Loan to Value ratio) and DIT ( Debt to Income) and the LH (Korea Land and Housing Corporation) buy unsold housing. Finally the government and housing association had to manage and intervene the supply of housing within metropolitan area and restrict to building new properties and the construction companies actively provide less strict standard terms and conditions in contract for purchasing housing for instance, the decline of housing sale price or interest-free and so on.


Unsold Housing;Stakeholders;Metropolitan area;Conjoint Analysis


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