The Impact of Social Entrepreneurship of the Members of Nonprofit Organizations on Cooperative Behavior -Focusing on the mediating effects of value congruence-

비영리조직 구성원의 사회적기업가정신이 가치일치를 매개로 협조적행동에 미치는 영향

  • Chung, Dae-Yong (Division of Small Business Venture, Soongsil University) ;
  • Kim, Tai-Hyun (Division of Small Business Venture, Soongsil University)
  • 정대용 (숭실대학교 벤처중소기업학과) ;
  • 김태현 (숭실대학교 벤처중소기업학과)
  • Received : 2013.08.20
  • Accepted : 2013.09.06
  • Published : 2013.09.30


Study explores the effect of the member's social enterpreneurship at nonprofit organizations on cooperative behavior and proved the mediator effect of value congruency among individuals at those organizations. Examined on a nationwide scale with members at nonprofit organizations, this study indicated followings: 1. Innovativeness, Risk Management, and Social Mission. are valid 2. Innovativeness and Social Mission are related to cooperative behavior, 3. Value congruency with each other at an institution exerts positive effect on cooperative behavior, 4. Value congruency over social enterpreneurship and cooperative behavior partially, yet still positively, mediate social enterpreneurship to cooperative behavior. In other words, the higher the social enterpreneurship in each indivisual is, the higher the degree of value congruency among individuals is, leading to more frequent cooperative behavior. This study also suggests that enhancement of social enterpreureship in each individual at work through education should be considered.


Nonprofit Organizations;Social Enterpreneurship;Cooperative Behavior;Value Congruence


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