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A Study on the Influencing Factors of Convergence Products' Utility

디지털 컨버전스 제품의 효용에 영향을 미치는 요인에 관한 연구

  • Ko, Mi-Hyun (Division of Policy Research Korea Institute of Science and Technology Information) ;
  • Kwon, Sun-Dong (Division of Management Information System, Chungbuk University)
  • Received : 2013.07.31
  • Accepted : 2013.09.06
  • Published : 2013.09.30

Abstract

This study is research of actual proof on verification of the user's utility about mobile convergence products and the types of convergence categorize into four types according to their characteristics. Four types of convergence; (1)Open service via scalable internet, (2)Close service dependent on mobile phones, (3)Broadcast services such as DMB, (4)Individual products such as camera based on digital technology. The purpose of research model is to identify differences in effect value of the types of mobile convergence according to its usage level and level of quality. As the result of this study, Usage level of open service/individual products had a significant effect on the user's utility about mobile convergence products, Also Level of quality of open service had a significant effect.

Keywords

Convergence product;Convergence pattern;Convergence products' utility

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