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A Study of the Perception and Purchase Behavior on Foreign Matters in Food

식품 이물에 대한 소비자 인지와 구매행동에 대한 연구

Yang, Sung-Bum;Yang, Seung-Ryong
양성범;양승룡

  • Received : 2013.08.12
  • Accepted : 2013.09.05
  • Published : 2013.09.30

Abstract

The objective of this study was to investigate the perceptions and purchase behaviors on foreign matters in food. For that, we conducted a survey of 348 adults living in a metropolitan area. Concern over the presence of foreign matters in food was a lower than that for other harmful factors such as heavy metals, BSE, harmful microbes and so on. 70% of respondents would not take the snack which was detected a rat's head, including the manufacturer's product and similar products with it after the foreign matter incident. In contrast, about of 54% respondents were willing to buy canned tuna after the incident. It is necessary to prepare more detail management and policy on foreign matters in food.

Keywords

foreign matters in food;perception;purchase behavior

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