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The Impact of the Wayfinding Ability to Use Satisfaction and Intention to Revisit, Recommendation: Focusing on COEX Mall

길찾기 능력이 이용 만족도 및 재방문 의도, 추천의도에 미치는 영향: 코엑스몰을 중심으로

  • Park, Kyoung-Ha (Dept. of Visual Design, The Inje University) ;
  • Youm, Dongsup (Dept. of Advertising & Public Relations, The Namseoul University)
  • 박경하 (인제대학교 시각디자인학과) ;
  • 염동섭 (남서울대학교 광고홍보학과)
  • Received : 2013.06.18
  • Accepted : 2013.08.20
  • Published : 2013.08.28

Abstract

This study was to evaluate the impact of the wayfinding ability of the individual visitor attitudes. These wayfinding ability to analyze the preceding literature, were examined for the ability to determine whether any relationship and the attitude of the place for visitors. Firstly, the users' wayfinding abilities were identified as partially affecting the use satisfaction. Second, users' wayfinding abilities were identified as partially affecting revisit. Third, users' wayfinding abilities were identified as partially affecting recommendations. Finally, revisit and recommend to influence users' satisfaction were identified. Than the results of this study considering the structural characteristics of the space underground commercial facilities with the ground and the need for other forms of communication design, marketing strategy, especially considering the key aspects of complex commercial facility services space with the need for practical significance for can be said to have.

Keywords

Wayfinding;Visitor Attitude;Satisfaction;Intention to Revisit;Intention to Recommendation