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Effect of TV news camerawork and viewers' involvement on memory of news

TV뉴스의 카메라워크와 수용자의 관여도가 뉴스 기억에 미치는 영향

  • 박덕춘 (동서대학교 영상매스컴학부)
  • Received : 2013.05.07
  • Accepted : 2013.07.20
  • Published : 2013.07.28

Abstract

This research explores the effect of TV news camerawork and viewers' involvement on memory of news through experiment. For this experimental research, 2 groups of subjects composed of university students were exposed to different types of TV news and responded to survey questions which were analysed by SPSS program. This research found that camerawork of TV news doesn't have an effect on short-term memory but on long-term memory. Though the fact viewers' involvement has a positive effect on shot-term and long-term memory was found, interactive effect of viewers' involvement and camerawork as an peripheral clue was not found.

Keywords

TV news;camerawork;involvement;elaboration;memory

Acknowledgement

Supported by : 동서대학교