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A Study on the Relationship between the Name Awareness of Public Medical Institutions and Patients' Intent to Revisit

공공의료기관 인지도와 재방문여부와의 관계 연구

  • Lee, Jin-Woo (Konyang Graduate school Hospital Management and Administration) ;
  • Kim, Kwang-Hwan (Konyang University Hospital Management)
  • 이진우 (건양대학원 병원행정관리학과) ;
  • 김광환 (건양대학교 병원관리학과)
  • Received : 2013.05.13
  • Accepted : 2013.07.20
  • Published : 2013.07.28

Abstract

This study has significance in terms of its intent to contribute to the increase in hospital revisits by proposing measures to enhance name awareness through an examination of the relationship between the name awareness of public medical institutions and patients' revisit, and its corresponding influences. The study findings were drawn by employing analysis methods such as frequency analysis, reliability and exploratory factor analysis, t-tests, ANOVA, correlation analysis, and hierarchical multiple regression analysis. The results of the correlation analysis showed statistically significant correlations between all independent variables and the patients' revisit or not. The perception of service quality and the environmental factor of medical treatment increased the explanatory power of independent variables, thereby exhibiting a high correlation with the revisit to medical institutions. The usual image, medical service, and medical treatment environment were revealed to have a positive influence on the patient's intent to revisit. This study could confirm a correlation between the name awareness of medical public institutions and the patients' revisit or not. Consequently, to improve the quality and infrastructure of their medical services, public medical institutions are required to perform studies on measures to increase the revisits of patients by identifying their image, medical services, and treatment environment on a consistent basis.

Keywords

Revisit of medical institutions;The name awareness of medical institutions;Social role;The perception of service quality;Medical treatment environment