Coaching leadership's influences on employees' job satisfaction in Telemarketing field

텔레마케팅에서 코칭리더십이 소속원의 직무만족에 미치는 영향에 관한 연구

  • Lee, Joon-Woo (The Graduate School of Venture, Hoseo University) ;
  • Ha, Kyu-Soo (The Graduate School of Venture, Hoseo University)
  • 이준우 (호서대학교 벤처전문대학원) ;
  • 하규수 (호서대학교 벤처전문대학원)
  • Received : 2013.06.13
  • Accepted : 2013.07.20
  • Published : 2013.07.28


The research analyzed how coaching leadership affects on job satisfaction of telemarketer and it focused on the Telemarketing filed. This study purposes to create the favorable approach on the job satisfaction and which will reduce turnover rate by examining interrelationship between employees and leaders. The result indicated that coaching leadership was partially associated with job satisfaction of telemarketer. Leaders need to motivate employees to achieve their goals with periodic confirmation process. Another role is that spending time with employees to break down the interpersonal barriers and lead to open communication to develop their potential ability by identifying specific guide lines and plan for achieving improvement goals. As a leader, to maintain neutrality, it is important to adjust goals to attain and needs the full confidence on employees. In addition, investment in training can help employees to gain relevant information and give them opportunities to learn.


Coaching;Leadership;Job satisfaction;Telemarketing;Telemarketer