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The Effect of Multi-cultural TV Program on the Viewers' Perception of Migrant Women : Post Test Control Group Design Centered on University Students' Viewing of the 'Love in Asia' Program

다문화 TV 프로그램이 결혼이주여성에 대한 인식에 미치는 영향 : 대학생들의 '러브인 아시아' 프로그램 시청을 중심으로 한 통제집단 사후설계실험

  • 홍숙영 (한세대학교 미디어영상학부)
  • Received : 2013.06.08
  • Accepted : 2013.07.20
  • Published : 2013.07.28

Abstract

This research sought to study viewers' perception of migrant women who wed Korean men following these women's level of specialty as shown on multi-cultural TV program by focusing on university students. Post test control group design method was utilized to conduct analysis, which demonstrates that there was a significant difference between the viewers on the professional migrant women and on the non-professional migrant women when it comes to the categories such as, 'Migrant women have specialized skills', 'migrant women have outstanding communication skills' and 'migrant women are independent minded.' Because of the existence (or non-existence) of professional careers as shown on TV program can affect viewers' perception of migrant women, it is necessary to develop measures such as development of expert group's advising system and to guarantee migrant women's diversity.

Keywords

Migrant women;Occupational specialty;Viewers' perception;multi-cultural TV program;Love in Asia

Acknowledgement

Supported by : 한세대학교