- Volume 14 Issue 2
With rapid changes in technology and global competition, the success of many companies has become progressively more dependent on their ability to bring unique products, services, and business models to market. Therefore, many companies have tried to use creativity to all over the management activities and the concept of creative management is emerging. Creative management is a new but rapidly growing research area. But there have been few studies on this topic. In this paper, we developed the framework for measuring Creative Management levels of a company. The contribution of this paper is the following. First, we suggested a systematic measurement tool for creative management level focused on the management capability, business process and outcomes. Secondly, the creative measurement system developed in this paper can support companies to implement creative management as a guideline for adopting creative management.
Supported by : 한양대학교