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A Comparative Analysis of User Satisfaction on Using Mobile Services between Korea and China

한중 모바일 서비스 사용자 만족요인 비교분석

  • 양연로 (중국 산동성 제2실험 중학교) ;
  • 이기동 (인천대학교 경영학부)
  • Received : 2013.03.20
  • Accepted : 2013.05.20
  • Published : 2013.05.31

Abstract

The purposes of this paper are to identify the factors which affect the intention to use mobile services, and to compare users' satisfaction elements for customers between Korea and China. The findings of this paper are as follows: first, in Korea, information quality, system quality, design quality, mobile internet experience, perceived cost and innovation pursuit are the significant variables affecting the user satisfaction; second, in China, system quality and innovation pursuit don't affect the user satisfaction in China. And the user satisfaction affects the intention to use of the mobile service both in Korea and China.

Keywords

Mobile Service;Information Quality;Customer Satisfaction;Personal Preference

Acknowledgement

Supported by : 인천대학교