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A Comparative Study on Korea and China consumer of counterfeit attitudes and satisfaction and dissatisfaction factors

한국과 중국 소비자의 위조품 태도와 만족과 불만족 요인 비교연구

  • Kim, Koosung (Dept. of Welfare Management, Graduate School of Rehabilitation Korea Nazarene University)
  • 김구성 (나사렛대학교 재활복지대학원 재활복지경영학과)
  • Received : 2013.03.17
  • Accepted : 2013.05.20
  • Published : 2013.05.31

Abstract

How do Korean and Chinese consumers to use counterfeit behavior? Began to research the question. Among consumers in Korea and China, Counterfeiting Usage and counterfeit attitude, counterfeit satisfaction and dissatisfaction factors were investigated. Differences in perception and for each what was confirmed. The results of this study are as follows. First, it showed significant difference for the Korean and Chinese consumers prefer to counterfeit brand, high preference, Louis Vuitton for consumers, while consumers in China also showed high preference for Chanel. Second, Korean and Chinese consumers prefer to counterfeit brand clothing and shoes there was a significant difference. In particular, The North Face brand of high preference, while Korean consumers, Chinese consumers a higher preference for the Converse brand. Third, the Korean consumer counterfeit compared to the Chinese consumer attitudes to higher moral awareness is interpreted. Fourth, South Korea and China all counterfeit consumer satisfaction factors showed the highest response rate of the price will be cheaper. Finally, South Korea and China all counterfeit consumer dissatisfaction factors showed the highest response rate of quality is not good enough. Future through an in-depth understanding of Korea and China of counterfeit consumer behavior, these findings will be useful to formulate a campaign strategy, to reduce the use of counterfeit.

Keywords

counterfeit;counterfeit attitude;counterfeit satisfaction factors;counterfeit dissatisfaction factors