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Efficiency Analysis of the Securities Firms using a Combined BSC and DEA Model

BSC와 DEA 결합모델을 이용한 증권사 효율성 분석

  • Kim, Youngjin (Graduate School of Consulting, Kumoh National Institute of Technology) ;
  • Jung, Goosang (School of Industrial Engineering, Kumoh National Institute of Technology) ;
  • Hwang, Jae-Joon (School of Industrial Engineering, Kumoh National Institute of Technology) ;
  • Lee, Hyun-Soo (School of Industrial Engineering, Kumoh National Institute of Technology) ;
  • Kim, Sun Ah (School of Industrial Engineering, Kumoh National Institute of Technology) ;
  • Kim, Tae-Sung (School of Industrial Engineering, Kumoh National Institute of Technology)
  • Received : 2013.03.11
  • Accepted : 2013.05.20
  • Published : 2013.05.31

Abstract

This study analyze the business efficiency of securities company based on the 2011 performance of 29 securities firms which engage in domestic investment brokerage by applying a combination model of BSC and DEA. And we evaluate business state focused on efficiency which is based on logical system of BSC as business innovation method. The analysis of result is that companies with high customer efficiency index appeared that business efficiency composite index tended to be higher and we identified that customer perspective have an important factor to calculate business efficiency composite index of korea security company. In addition, based on the results of the efficiency analysis we analyze correlation analysis between traditional financial ratio and business efficiency composite index. We confirmed that company of high business efficiency level in terms of BSC have a good record in terms of profitability. BSC-DEA combination model expect to be utilized in security industry sector as well as other industrial sectors as good business indicator to determine the business efficiency and to be used a model can be evaluated the integrated firm valuation of tangible and intangible assets.

Keywords

DEA(Data Envelopment Analysis);Nonparametric Analysis;BSC;AHP;Strategy Map