Analysis of Distribution Structure and Its Improvement Plan for e-Learning Business

이러닝산업 유통구조 분석 및 개선방안 연구

  • Han, Tae In (Dept. of e-Learning, Graduate School, Korea National Open University)
  • 한태인 (한국방송통신대학교 이러닝학과)
  • Received : 2013.04.10
  • Accepted : 2013.05.20
  • Published : 2013.05.31


The e-Learning is one of best ways to generate the substitution effect for classroom learning, and robust and rational distribution structure for e-Learning industry is the key issue for successful educational performance of e-Learning, however the recent e-Learning market has a distribution status quite different from rational structure. This paper focuses on issues of e-Learning distribution status and alternatives for policy making. In order to make this study successful, we discuss about concepts and scopes of e-Learning distribution and various types of distribution structure by business models. We conducted an interview survey for business individual experts for distribution modelling. Based on the result of the survey, this paper describes issues of distribution structure and suggests alternatives for policy making in the Korea e-Learning market.


e-Learning;distribution structure;distribution model;e-Learning distribution structure;e-Learning distribution model