Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Analysis of the comic governance in region

지역의 만화 거버넌스 실증분석

  • 임학순 (가톨릭대학교 미디어기술콘텐츠학과) ;
  • 이상민 (가톨릭대학교 ELP학부대학) ;
  • 채경진 (서울제일대학원대학교 행정학과)
  • Received : 2013.03.28
  • Accepted : 2013.04.20
  • Published : 2013.04.28

Abstract

The purpose of this study is to enhance the competitiveness of the city through utilize of cultural content in region. To achieve the purpose, the study empirically analyzed the regional comic governance. The analysis is assessed through survey measurements of the level of cognition of citizens (n=493) in Bucheon city. According to the conceptual framework, the study measures value of comics, comic city policy, cartoonists activity, and utilize effect of the comic & support. Also, we analyzed the significant differences of cognition by respondent characteristics. Lastly, this study used structural equation modeling (SEM) to test the relationships between value of comics and utilize effect of the comic & support.

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