Smartphone-based casual games, character development practices through the development of business models - In the case of developing games(Craze Monkey)

스마트폰 기반 캐쥬얼게임 개발 사례를 통한 캐릭터 수익모델 개발 연구 -크레이지 몽키 개발사례 분석

  • 이종호 (서울호서전문학교 디지털애니메이션과) ;
  • 이동열 (공주대학교 게임디자인학과) ;
  • 이완복 (공주대학교 게임디자인학과) ;
  • 유석호 (공주대학교 게임디자인학과) ;
  • 경병표 (공주대학교 게임디자인학과)
  • Received : 2013.02.07
  • Accepted : 2013.04.20
  • Published : 2013.04.28


Character industry is fundamentally based on a technical environment, a media, like any other cultural content industry. In order to extend a life of a character and increase the brand value, a choice and utilization of a more efficient way is necessary. Analyzing why game characters are less worth as a value of commodities than other media contents is presented and suggests complementary methods for the matter. In this study, an approach to increase a brand value of a game character, as well as, linking to develop profitable models afterward is suggested presenting a case of game development.