Journal of Digital Convergence (디지털융복합연구)
- Volume 11 Issue 4
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- Pages.391-396
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- 2013
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- 2713-6434(pISSN)
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- 2713-6442(eISSN)
DOI QR Code
Smartphone-based casual games, character development practices through the development of business models - In the case of developing games(Craze Monkey)
스마트폰 기반 캐쥬얼게임 개발 사례를 통한 캐릭터 수익모델 개발 연구 -크레이지 몽키 개발사례 분석
- 이종호 (서울호서전문학교 디지털애니메이션과) ;
-
이동열
(공주대학교 게임디자인학과)
;
-
이완복
(공주대학교 게임디자인학과)
;
-
유석호
(공주대학교 게임디자인학과)
;
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경병표
(공주대학교 게임디자인학과)
- Received : 2013.02.07
- Accepted : 2013.04.20
- Published : 2013.04.28
Abstract
Character industry is fundamentally based on a technical environment, a media, like any other cultural content industry. In order to extend a life of a character and increase the brand value, a choice and utilization of a more efficient way is necessary. Analyzing why game characters are less worth as a value of commodities than other media contents is presented and suggests complementary methods for the matter. In this study, an approach to increase a brand value of a game character, as well as, linking to develop profitable models afterward is suggested presenting a case of game development.