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A study on web site attribute of plastic surgery sites that many people visited - Comparisons with 2006, 2008, and 2010

방문자가 많은 성형외과의 웹 사이트 속성 탐구 -2006년, 2008년, 2010년의 비교

  • 조영빈 (건국대학교 국제비즈니스대학 경영학과) ;
  • 이석기 (한성대학교 산업경영공학과)
  • Received : 2013.03.26
  • Accepted : 2013.04.20
  • Published : 2013.04.28

Abstract

Now, plastic surgery has become the industry for beauty. In order to know the characteristics of high-visit web sites that many people have visited, 33 high visit websites of plastic surgery were compared to 60 benchmark sites of same industry. We selected 34 web site attributes that can be measured objectively from existing studies. For analysis, Multiple Discriminant Analysis(MDA) is conducted for searching what attributes divide two group definitely. The result of this study shows the dividing attributes fall into 2 categories like 'Community', 'Up to date'. Thus, we are able to conclude that high-visit plastic surgery web sites are community-centric site but not contents-centric and are maintained with tide up to date. The methodology employed in this study provides an efficient way of improving satisfaction of visitors of plastic surgery website.

Keywords

Plastic surgery;Beauty Business;Web-site Attribute;ex-post Analysis;Multiple Discriminant Analysis

Acknowledgement

Supported by : 한성대학교