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A Study of Success and Failure of Virtual Store: From Homeplus Case

가상스토어의 성공과 실패: 홈플러스 사례를 중심으로

  • 임명성 (삼육대학교 경영학과) ;
  • 이상현 (서강대학교 기술경영전문대학원)
  • Received : 2013.03.06
  • Accepted : 2013.04.20
  • Published : 2013.04.28

Abstract

Because of governmental regulations, large-scale discount stores are trying to find a new way that can expand a market size. Homeplus virtual store has received attention from the other companies, because virtual store can access 24 hours and be unfettered by governmental regulations. The purpose of the study is to review performance and strategies of Homeplus virtual store as well as the cause of the failure of imitators. To do this, we can find key indicators of success of virtual store.

Keywords

Homeplus;Virtual Store;Case Study

Acknowledgement

Supported by : 한국연구재단