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E-Business and Transaction Cost: Applications to Environment and Glocalization

e-비즈니스와 거래비용: 환경과 글로컬화에의 적용

  • Received : 2013.03.06
  • Accepted : 2013.04.20
  • Published : 2013.04.28

Abstract

Recent lifeline with Internet and smart-phone is a new ICT-based revolution that has transformed the structure of economics and business activities in digital economy. This paper deals with some economic perspectives on the conceptual concerns on transaction costs and its applications to energy and environments, and glocalization strategies of e-business. First, we consider substantial differences between offline and online channel transactions and categorize three different aspects of transaction costs in the purchasing process in both channels. Second, we examine the impacts of e-business that affect sustainable environments and provide some considerations on energy savings, product-process design, and logistics. Finally, we present some opportunities and challenges posted by global e-business and outline the economics of networking in achieving enhanced performance and competitive advantage through glocalization strategies of e-business.

Keywords

e-business;online channel;offline channel;transaction cost;environments and energy;glocalization

Acknowledgement

Supported by : 한국연구재단