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The Longitudinal Case Study on the Dynamically Evolving Value Network of SK Telecom

SK텔레콤 가치네트워크의 역동적 진화에 관한 장기사례분석

  • 장용호 (서강대학교 신문방송학과) ;
  • 박종구 (서강대학교 언론문화연구소)
  • Received : 2013.02.19
  • Accepted : 2013.05.09
  • Published : 2013.05.31

Abstract

This study attempts to identify how the value network of mobile industry has evolved in the value creating process. The longitudinal case study on SK Telecom was conducted by measuring the SK Telecom's investment structure during from 1999 to 2008. Results show that the convergence services based on the advanced mobile networks changed the revenue structure, and enabled SK Telecom to reposition as a media company. For the value creation, SK Telecom's value network has flexibly adapted to convergence environment through dynamic asset reconfiguration.

Keywords

Digital Convergence;Mobile Telecommunications Industry;Complementary Asset;Value Network

Acknowledgement

Supported by : 서강대학교

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