The Strategy and Techniques of Welfare Discourse of the Conservative Newspapers

한국 보수언론의 복지담론 전략과 기술 -대칭, 재맥락화, 주체 형성의 담론 기술(technique)-

  • Received : 2013.02.03
  • Accepted : 2013.04.21
  • Published : 2013.05.31

Abstract

In this study I've analyzed the strategy and techniques of the welfare discourses of korean conservative newspapers based on the discourse theory. Emphasizing the political and social characteristics of the discourse, It is investigated the way that the conservative newspapers criticize against assertions for welfare increase and universal welfare and the way that produce social meaning on welfare. The study is focused on the discourse techniques like symmetrical contrasts, making new contexts, and formation of identity. The critical welfare discourses are structured according to symmetrical contrasts of welfare to the rationality, the morality, and the prospects for future. The elements of the discourses are reinforced by one another and were recontextualized to the new stories on welfare. The conservative newspapers had emphasized secession welfare from the politics, solving the problem of inefficiency of welfare administration. Regarding the technique of identification, the newspapers had treated people as owners and victims of welfare on the role of financing welfare expenditure. It is noteworthy the newspapers have began to call people separately according to generations and income class using finance.

Keywords

conservative newspaper;discourse theory;welfare discourse;contrast;recontextualization;identification