DOI QR코드

DOI QR Code

Classification of Restaurant Table Settings with Gestalt's Law of Visual Perception

외식 상차림의 게슈탈트 시지각 법칙에 따른 분류

  • Received : 2013.02.18
  • Accepted : 2013.04.21
  • Published : 2013.04.30

Abstract

This study analyzed restaurant table settings with Gestalt's law of visual perception to obtain basic data for future marketing strategies. The research uses methods that involve applying images of restaurant table settings to Gestalt's law of visual perception, doing content analysis, and conducting a frequency analysis as well as a Chi-square test for classification analysis by visual perception. Results show a significant difference in the laws of visual perception, especially in the laws of nearness and closure, between table settings of different countries and backgrounds, such as Korean, Japanese, Chinese, Western cultures. In terms of the law of nearness, Chinese dishes were low, while other countries' dishes and Korean dishes showed high figures. In terms of the law of closure, Japanese dishes and western dishes had low values, while other countries' dishes and Korean dishes were high in their closure. Further studies on consumer awareness by visual perception classification need to be conducted.

Keywords

Dining out;table setting;Gestalt;visual perception

References

  1. Menupan.com. 2012. www.menupan.com
  2. Seo JY. 1997. A Study of the Expression of Perception Theory and Gestalt Psychology. Masters degree thesis. Ewha Women's University. pp 63-64
  3. 김경희. 2000. 게슈탈트 심리학. 학지사. pp 84-88
  4. 김사헌. 2000. 관광학 연구방법론. 일신사. pp 102-103
  5. 김정오 역, 2004, 시각적 사고(Visual Thinking, Rudolf Arnheim 원저, 1969), 이화여자대학교출판부, pp 414-415
  6. 김춘일 역, 1983, 미술과 시지각(Art and Visual Perception, Rudolf Arnheim 원저), 홍성사, pp 78-81
  7. 박영원. 2001. 디자인 기호학. 청주대학교 출판부. pp 86-94
  8. 신현정, 유상욱 역, 2000, 시각심리학(Cognition & the Visual Art, Robert L. Solso 원저), 시그마프레스. pp 96-107
  9. 오병권. 1999. 디자인과 이미지 질서. 이화여자대학교출판부. pp 36-38
  10. 원유홍 역, 2006, 디자인의 개념과 원리(Basic Visual Concepts and Principles, Charles Wallschlaeger, Cynthia Busic-Snyder 원저). 안그라픽스. pp 335-422
  11. 이승복, 이현진, 김혜리, 김영란 역, 1996, 心理學史(Historical Foundations of Modern Psychology, Howard H. Kendler 원저, 1987), 학문사, p 213
  12. Chun BB. 2008. Studies of Efficient Web Interface Design Based on Gestalt's Law of Visual Perception. Masters degree thesis. Ewha Women's University. p 60
  13. Kim YH. 2011. Study on the Effects of Gestalt Theory of Visual Perception on Formativeness of Symbol Mark. Masters degree thesis. Kyungpook National University. pp 60-67
  14. Korea Internet & Security Agency. 2012. isis.kisa.or.kr
  15. Lee EJ. 2011. A Study on the Instrument Panel of Automobile depending on Gestalttheorie. Masters degree thesis. Kookmin University. pp 38-43